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What is the role of user-generated content in social media marketing?
User-generated content (UGC) plays a significant role in social media marketing by fostering authenticity and trust. It involves customers creating and sharing content related to the brand, which can enhance credibility and engagement. UGC can be leveraged in campaigns to showcase real-life use of products or services, and encourage community involvement.
User-generated content (UGC) plays a significant role in social media marketing by fostering authenticity and trust. It involves customers creating and sharing content related to the brand, which can enhance credibility and engagement. UGC can be leveraged in campaigns to showcase real-life use of products or services, and encourage community involvement.