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What role does social listening play in social media marketing?
Social listening involves monitoring social media channels for mentions of your brand, competitors, and industry keywords. It helps gather insights into audience sentiment, trends, and potential issues. This information can inform content creation, strategy adjustments, and customer service responses, ultimately helping to improve brand perception and engagement.
Social listening involves monitoring social media channels for mentions of your brand, competitors, and industry keywords. It helps gather insights into audience sentiment, trends, and potential issues. This information can inform content creation, strategy adjustments, and customer service responses, ultimately helping to improve brand perception and engagement.