ranking questions

While social media signals do not directly impact search engine rankings, social media can influence SEO indirectly by driving traffic to your website, increasing brand visibility, and fostering user engagement. Sharing high-quality content on social platforms can lead to more backlinks and greater online presence. Additionally, social media profiles can rank in search results, providing more opportunities to capture user interest and direct them to your site.

Google’s algorithm is a complex system that determines the relevance and ranking of web pages in search results. It considers numerous factors, including keyword relevance, content quality, site structure, page speed, and user experience. Google uses algorithms like RankBrain and BERT to better understand search queries and deliver more accurate results. The algorithm continuously evolves to improve search accuracy and user satisfaction by incorporating machine learning and artificial intelligence techniques.