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What is domain authority and how is it calculated?
Domain authority (DA) is a metric developed by Moz that predicts how likely a website is to rank in search engine results. It is calculated based on various factors, including the quality and quantity of backlinks, the site’s age, and its overall content quality. DA is measured on a scale from 1 to 100, with higher scores indicating a stronger likelihood of ranking well. While DA itself is not a ranking factor used by Google, it provides a useful benchmark for comparing the relative strength of websites.
Domain authority (DA) is a metric developed by Moz that predicts how likely a website is to rank in search engine results. It is calculated based on various factors, including the quality and quantity of backlinks, the site’s age, and its overall content quality. DA is measured on a scale from 1 to 100, with higher scores indicating a stronger likelihood of ranking well. While DA itself is not a ranking factor used by Google, it provides a useful benchmark for comparing the relative strength of websites.